Average Marketing Analytics Salary by State

A market research analyst studies current marketing conditions to determine what the potential sales of a product or service may be. These analysts help organizations understand the products people want, who will purchase them, and at what price. (BLS.gov).

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Market research analysts usually have the following job duties:

  • Monitor and forecast sales and marketing trends for companies.
  • Measure how effective marketing and programming strategies are.
  • Evaluate and devise ways to collect data, such as questionnaires, surveys, and opinion polls.
  • Collect data on competitors, consumers, and market conditions.
  • Convert complicated marketing data and findings that can be produced on tables, graphs, and written reports.
  • Prepare marketing reports and present results to managers and clients.

In marketing analytics, you will research and gather vital data to help your company market products and services. They collect important information on consumer demographics, preferences, needs, and buying habits. Market research analysts also collect data and information with a variety of techniques, such as focus groups, market analysis surveys, opinion polls, literature reviews, and personal interviews.

Marketing analytics helps to find the company’s position in the domestic or global marketplace by doing research on their competitors and performing analysis of sales, prices, and marketing techniques. This work helps the company to improve their standing in the market so they can make more sales.

In this field, you will evaluate date using software and statistical techniques. You will need to interpret what the data mean for the client, and they need to also forecast future trends.

Marketing Analytics Salary Outlook

If you are interested in a marketing analytics career, you will need a marketing or business degree. Before you decide to go to college for this degree, learn what the salary potential is in the marketing analytics field.

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Below is detailed salary information to aid in your decision.

Bureau of Labor Statistics (BLS)

The Bureau of Labor Statistics reports the median salary for marketing research analysts is $63,100 as of May 20189. The lowest 10% earned less than $34,300 and the highest 10% earned more than $121,000. (BLS.gov)

The median salary for market research analysts in the best-paying industries were:

  • Publishing: $74,300
  • Management of companies: $73,400
  • Finance and insurance: $69,600
  • Wholesale trade: $61,400
  • Management, technical and scientific consulting: $60,800


Payscale.com reports the average salary for a marketing research analyst is $51,700, with a range between $39,000 and $75,000. (Payscale.com)

In the field of marketing analytics, below are popular skills demanded by employers and rough salaries:

  • Market research: $51,722
  • Data analysis: $54,260
  • Microsoft Excel: $51,400
  • Research analysis: $49,000
  • Strategic marketing: $56,500

This website also shows the salary potential in this career as you gain experience:

  • Less than one year of work experience: $45,500
  • 1-4 years of work experience: $51,600
  • 5-9 years of work experience: $57,700
  • 10-19 years of work experience: $75,000
  • More than 20 years of work experience: $71,500

Salaries in marketing analytics and research also vary by the city in which you live. The cities below have higher or lower salaries than the average of $51,700:

  • San Francisco: +35%
  • Boston: +14%
  • Chicago: +13%
  • New York City: +6%
  • Seattle: +3%
  • Washington DC: -2%
  • Atlanta: -5%


This jobs and salary website states the following salaries for jobs related to marketing analytics: (Indeed.com)

  • Market researcher: $67,300
  • Research analyst: $72,800
  • Marketing analyst: $61,500
  • Data analyst: $69,300
  • Market analyst: 68,600
  • Product analyst: $80,600


This website state the average salary for market research analysts is $62,900, with a range between $23,000 and $106,000. Most in the field earn between $46,000 and $64,000. (Ziprecruiter.com).


Salary.com reports the average market research analyst salary in the US is $58,600, with a range between $52,000 and $66,000. (Salary.com)

Job Demand for Marketing Analytics

The Bureau of Labor Statistics states employment of market research analysts will rise by 20% through 2028, which is much faster than average. Employment is being driven by a higher use of market research and data in most industries. These analysts are needed to better grasp the needs and desires of customers, measure how effective marketing and business strategies are, and pinpoint the factors that change demand for company products. (BLS.gov)

Marketing analytics offers companies and organizations a chance to increase their profits and sales. Companies often use research on consumer behavior to come up with better marketing strategies. By doing this, companies can better market directly to their target audience.

Market research also allows organizations to monitor whether customers are satisfied with the product or service, and how it can be improved. With good marketing analytics, it is possible for a company to gain a competitive edge over other companies.

The Bureau of Labor Statistics also notes that job demand for cost estimators – a related field – will grow by 9% through 2028, which is faster than average. It is expected there will be more demand for cost estimators as companies need accurate cost projections to ensure services and products are profitable in the future. Growth in the construction trade is expected to create many new jobs in this field. (BLS.gov)

Marketing Analytics Salary by State

StateHourly WageAnnual Salary
New York - Marketing Analytics Salary$49.78$103,552
Massachusetts - Marketing Analytics Salary$49.38$102,705
New Hampshire - Marketing Analytics Salary$48.46$100,787
Maryland - Marketing Analytics Salary$46.01$95,692
Hawaii - Marketing Analytics Salary$45.50$94,641
Alaska - Marketing Analytics Salary$45.50$94,631
Nevada - Marketing Analytics Salary$45.50$94,631
Montana - Marketing Analytics Salary$45.50$94,631
North Dakota - Marketing Analytics Salary$45.50$94,631
Wyoming - Marketing Analytics Salary$45.50$94,631
Idaho - Marketing Analytics Salary$45.50$94,631
Vermont - Marketing Analytics Salary$45.42$94,475
Nebraska - Marketing Analytics Salary$45.36$94,350
Connecticut - Marketing Analytics Salary$45.30$94,232
Washington - Marketing Analytics Salary$45.24$94,091
Rhode Island - Marketing Analytics Salary$44.78$93,145
California - Marketing Analytics Salary$44.73$93,044
Virginia - Marketing Analytics Salary$44.51$92,588
New Jersey - Marketing Analytics Salary$43.61$90,704
Arizona - Marketing Analytics Salary$43.39$90,259
West Virginia - Marketing Analytics Salary$43.31$90,084
Colorado - Marketing Analytics Salary$43.20$89,862
Pennsylvania - Marketing Analytics Salary$43.05$89,552
South Dakota - Marketing Analytics Salary$43.00$89,430
Minnesota - Marketing Analytics Salary$42.99$89,410
South Carolina - Marketing Analytics Salary$42.92$89,266
Oregon - Marketing Analytics Salary$42.88$89,188
Tennessee - Marketing Analytics Salary$42.84$89,099
Delaware - Marketing Analytics Salary$42.72$88,861
Utah - Marketing Analytics Salary$42.60$88,607
Kentucky - Marketing Analytics Salary$42.53$88,459
Kansas - Marketing Analytics Salary$42.34$88,074
Ohio - Marketing Analytics Salary$42.27$87,919
Indiana - Marketing Analytics Salary$42.06$87,483
Oklahoma - Marketing Analytics Salary$41.96$87,269
Wisconsin - Marketing Analytics Salary$41.80$86,950
Iowa - Marketing Analytics Salary$41.75$86,832
Louisiana - Marketing Analytics Salary$41.61$86,539
Maine - Marketing Analytics Salary$41.41$86,138
Texas - Marketing Analytics Salary$40.99$85,259
Alabama - Marketing Analytics Salary$40.67$84,593
Georgia - Marketing Analytics Salary$40.67$84,584
Arkansas - Marketing Analytics Salary$40.64$84,523
New Mexico - Marketing Analytics Salary$40.30$83,817
Mississippi - Marketing Analytics Salary$40.08$83,360
Michigan - Marketing Analytics Salary$39.91$83,016
Illinois - Marketing Analytics Salary$39.82$82,821
Missouri - Marketing Analytics Salary$39.04$81,196
Florida - Marketing Analytics Salary$38.29$79,634
North Carolina - Marketing Analytics Salary$34.85$72,498

Source: Ziprecruiter.com, January 2020.


Marketing analytics is a growing, lucrative field. Entering the profession, you can expect to earn at least $50,000 per year. With enough years of experience and skill development, you can easily earn $80,000 or more in many parts of the US.

The bottom line is if you are attracted to working with data and numbers, then the marketing analytics field could be a good place to look for your career. Because marketing analysts are in strong demand, you may be able to start your career in the field as soon as you leave college and earn a good salary. To make more money, it could be beneficial to eventually earn certifications in marketing, data research, statistics, and research.